Guy proposes to his girlfriend in banner ads | Adweek Guy proposes to his girlfriend in banner ads | Adweek
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Guy proposes to his girlfriend in banner ads

Dalila

The stadium Jumbotron proposal isn't for everyone. Why not just use the Web? Fred Ehrhart, a creative producer at digital agency Deep Focus, is taking advantage of all the cheap banner inventory out there to run an online ad campaign to get his girlfriend, Dalila, to marry him. He's running video ads on SheKnows.com through the ad network Videoegg. There is, of course, a social-media angle. Fred is asking people to Tweet their support for Dalila to say yes. (Deep Focus, never one to let a shot at publicity pass it by, has ginned up a press release about the whole thing.) Assuming she says yes, this is at least a cost-effective option, since Ehrhart will only pay each time the video is watched.

—Posted by Brian Morrissey

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