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London’s AMV BBDO is putting together a kind of treasure hunt for Guinness. Instead of launching the newest Guinness commercial on TV, it’s hiding it somewhere online. “To be the first to see the new ad you must solve a series of clues, codes and puzzles and piece together the new film,” says the agency. “But don’t expect it to be easy. As you know, it just wouldn’t be Guinness if the reward didn’t involve a little waiting.”
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