Gucci Tries 'Pinnable' Banner Ads Clicking reveals larger ad images to share on Pinterest
Here's a new definition for wasting time: pinning Gucci ads online. The marketer has begun sticking "Pin it" buttons on its fall/winter 2012 Web banners. Clicking through reveals larger ad images and product photos to share via Pinterest. Who wouldn't want to share
branded footwear and accessories shots with everyone they know? There's no better use for 60 seconds of your life, right? Sure, some people will actually click and pin—the same folks who shell out big bucks to have their arches wrecked by torture devices marketed as shoes. Then again, I traipse around in Silly Slippeez all day, so what do I know?
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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