Grown men in diapers a watertight concept

Comfeze_2 The actors in this TV commercial for Canada's Scream TV must have really needed the cash. The spot, from Zig in Toronto, calls for them to prance around in diapers with big grins on their faces, secure in the knowledge that the giant white bags strapped around their loins won’t leak a drop, whatever unforeseen accidents occur (caused by frightening moments in Scream’s scary movies, for example). Bladder-control humor, of course, has a long and sordid history. The best-known commercial spoof is probably this one, selling “adult diapers for lazy people.”

—Posted by Tim Nudd

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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