Groupon stopgap ad manages not to offend | Adweek Groupon stopgap ad manages not to offend | Adweek
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Groupon stopgap ad manages not to offend

Groupon-Calendar

Groupon has released a new commercial that fails to displease, disgust, repel, offend, nauseate or otherwise be repugnant to any single ethnic group whatsoever—or any group at all, really. This is a fresh new tactic for the daily-deals company following its disastrous Tibet spot with Timothy Hutton on the Super Bowl. The new ad (created, like its predecessor, by Crispin Porter + Bogusky) features a hand flipping a daily calendar, with goofy little sketches showing you all the exciting new things you might try, at a discount, through Groupon. They've even made up funny little goofy names for extra days of the week! (Perhaps that is offensive to calendar scholars, though they should really laugh it off.) CNET's Chris Matyszczyk happened to catch the ad on American Idol, and got a Groupon rep to confirm that this is indeed "a new spot to fill ad time left vacant when we pulled the Super Bowl ads." As for why it's not on Groupon's YouTube channel, rep adds: "Since it's just a short-term campaign, it didn't make sense to publicize it."

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