Grey Uses the New Facebook Poke to Create Self-Destructing Ads for Lingerie

Onetime clip for onetime sale

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Facebook has redesigned its Poke feature to allow people to send their friends video clips that self-destruct 10 seconds after opening. "Hey, that would be great for safe sexting!" you probably thought immediately. So, it shouldn't come as a shock that the first advertiser to use the new Facebook Poke is a lingerie company. Delta Lingerie crafted a campaign with Grey Tel Aviv in which a 10-second clip of a model pulling on some Delta stockings—a video that couldn't be saved or even shared—was sent to the model's friends.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in