Grey breast-cancer ads have nothing to hide | Adweek Grey breast-cancer ads have nothing to hide | Adweek
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Grey breast-cancer ads have nothing to hide

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In America, breast-cancer PSAs skirt the issue a bit—they're even liable to focus on butts rather than boobs. Not so in Europe, where they get straight to the point. For example: this new, very-NSFW campaign from Grey Amsterdam for Pink Ribbon magazine. This 30-second spot just shows a bunch of naked breasts, along with a voiceover's rhyme about each pair's journey through life together. The print ads also show naked women's torsos, along with handwritten text giving the breasts individual names and telling their story. (The print ads were shot by British photographer Rankin, who also worked on that bloody new U.K. anti-smoking spot.) This is par for the course at Grey Amsterdam, whose reel includes a commercial shot from the point of view of a vagina. None of this stuff would fly in the U.S., of course, where Rethink's not-very-shocking "Save the Boobs" campaign is branded "astonishing" for its use of "male lechery." Via Adland.

—Posted by Tim Nudd

See also:
DDB fights breast cancer with musical butts
Latest breast-cancer PSAs let it all hang out

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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