Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In America, breast-cancer PSAs skirt the issue a bit—they're even liable to focus on butts rather than boobs. Not so in Europe, where they get straight to the point. For example: this new, very-NSFW campaign from Grey Amsterdam for Pink Ribbon magazine. This 30-second spot just shows a bunch of naked breasts, along with a voiceover's rhyme about each pair's journey through life together. The print ads also show naked women's torsos, along with handwritten text giving the breasts individual names and telling their story.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in