Gretzky's a smash in EA's 'NHL Slapshot' ad


What's Wayne Gretzky been up to lately? It's amazing how often that question hasn't crossed my mind. Agency Heat in San Francisco presents a portrait of the retired hockey legend in the spot below for EA's NHL Slapshot for the Wii. He's planted in front of a TV screen, hockey stick in hand, smashing everything in sight, until a housekeeper powers up Slapshot and hands him a junior-size Wii stick. I guess this just proves that Canadians are kinda slow, eh? Besides, I don't get what the fuss is about. Even if he breaks one MVP trophy, he's still got eight more to go. Check out some behind-the-scenes footage of Gretzky playing the game with his son Tristan after the jump.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS