Greenpeace ad harshes our World Cup buzz | Adweek Greenpeace ad harshes our World Cup buzz | Adweek
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Greenpeace ad harshes our World Cup buzz

Greenpeace-soccer

It's bad enough that Greenpeace is a pine needle in the ass and fishhook in the eye of hard-working loggers and whalers worldwide. (Loggers and whalers breaking the law? As if!) Now, the environmental group is exploiting the World Cup with the Australian spot below, which claims, "Every two seconds an area of forest the size of a football pitch is being cut down." What's their point? No endangered species inhabits a football pitch, unless you count the U.S. national team. The graphic in the spot shows green match-head trees covering a soccer field. They're set ablaze, and flames engulf the goal. Of course, that's how the American squad felt when that goal was disallowed on Friday. Greenpeace should mount a mission and protest that ref's crazy call.

—Posted by David Gianatasio

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