Advertisement

'Green' limos have limelight on Oscar night

Yfray More than a few Hollywood stars fancy themselves as eco-crusaders, so it's no surprise that green-friendly marketers see the Academy Awards as a chance to get some high-wattage free advertising. One company in particular that’s feeling the love is Eco-Limo, a 3-year-old car service whose fleet is comprised entirely of hybrid or biofuel-powered vehicles. The CEO of Eco-Limo, the unusually named Y Fray (shown here), is known as the environmentally friendly limo-driver to the stars. “Leo [DiCaprio] is a client every now and then,” Fray says. “Things have just blossomed by word of mouth. We have not done any advertising or marketing.” This year, the Oscars telecast itself aims to reduce its carbon footprint by selecting “supplies and services with a sensitivity toward reducing the threats we face from global warming, species extinction, deforestation, toxic waste, and hazardous chemicals in our water and food.”

—Posted by Tim Nudd

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Oscars
Advertisement

Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS