Great Moments in Fashion Ads: Supermodel on a Hamster Wheel | Adweek Great Moments in Fashion Ads: Supermodel on a Hamster Wheel | Adweek
Advertisement

Great Moments in Fashion Ads: Supermodel on a Hamster Wheel Spot for Versace's H&M collection

In an upcoming ad for the much-anticipated Versace collection at H&M, a supermodel gets stuck on a giant hamster wheel. That's exactly how I feel chasing all these limited-time designer clothes at cheapie stores. (I'm still steaming about that whole Missoni-at-Target experience.) I doubt the producers of the Versace commercial meant for this gold-leafed wheel-to-nowhere to be taken literally, though watching the behind-the-scenes clip below doesn't help at all. (The Kia hamsters would probably die for that prop, though.) The spot will also feature girls in gilded birdcages, girls flying backwards down stairs, and Donatella with subtitles. Whatever. Plenty of us die-hard bargain hunters are going to camp out, line up and fight like wild dogs over downmarket clothes regardless of whether the ads make a lick of sense. Versace at H&M goes on sale Nov. 17. Claws ready!

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Fashion, H&M, Versace, Retail
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS

Advertisement