Great moments in copywriting, part one

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There are things that invite ridicule, and then there are things that invite ridicule to grab it by its shirt collar and slap it around a bit. This ad belongs to the latter category, and to a third category more Freudian and disgusting. The best I can figure is that Andrew Dice Clay, disillusioned after years of sucking at comedy, found work in marketing. Maybe he did this one, too. UPDATE: Or maybe McDonald’s is ahead of the game here.

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