Gravy Is Great. So Why Does Every Ad Make It Look Gross?

An enigma wrapped in a conundrum slathered with liquid meat

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

In 1947, Campbell Soup Co. finally introduced a savory splatter of meatness to post-war America at the speed of modern life: canned gravy. Such a revolutionary advancement in science obviously required advertising to show it off, and Madison Avenue delivered it. But the reality is, while gravy may taste like liquid heaven, it looks like septic sludge when you try to photograph or record it. So, before you board your gravy boat to Thanksgiving paradise, check out our gallery of regrettable gravy ads.

 

  1. Franco-American Beef Gravy (1966)

    Canned gravy has never looked all that appetizing, but that's doubly true in black and white.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in