Gore's global-warming ads still feeling cold

Al Gore’s Alliance for Climate Protection is back with a new ad in its "We" campaign, created by The Martin Agency. From the press release: "The tone of this spot is much different than what you’ve seen in the campaign so far." True enough. Where the earlier stuff was soft and ineffectual, and roundly panned by most media observers, this commercial is just whiny and oddly worded. Bidding politicians to "use the wind" is an unfortunate turn of phrase in at least two ways.