GoPro Adds Falconry and Lion Cuddling to Its Epic Repertoire | Adweek GoPro Adds Falconry and Lion Cuddling to Its Epic Repertoire | Adweek
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GoPro Adds Falconry and Lion Cuddling to Its Epic Repertoire Camera's highlight reels continue to dazzle

GoPro's new promotional video for its HERO3+ Black Edition camera is a lovely pastiche of epic things white people dream of doing: whale diving, falconry, desert rock climbing, impressing native peoples with technology, and lion cuddling, just to name a few. Aside from the climbing sequences triggering my vertigo, it's a real treat to watch, and while not as emotional as that firefighter with a kitten, definitely shows off the clarity and wide-angle capabilities of this camera. How you'd film yourself doing any of that stuff without breaking something or dying is another issue entirely, though.

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Topics: GoPro, Creative
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