Google Positions Snazzy Chromebook Pixel as Out of This World | Adweek
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Google Positions Snazzy Chromebook Pixel as Out of This World Company's latest foray into hardware

If you close your eyes, this video for Google's Chromebook Pixel sounds like something Apple did five years ago. When you open them, the Chromebook Pixel itself looks like something Apple did three years ago (minus the touchscreen, which looks cool but doesn't make a whole lot of sense on a laptop). It's somewhat fitting, since Google's software-to-hardware progression is the reverse of Apple's, and this machine is basically catnip for developers and early adopters who currently use Mac and PC (specifically Dell) laptops now. But come on. Google can only follow other people's footprints in the snow for so long, you know? For now, at least they're taking their marketing cues from Apple and not Microsoft.

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Topics: Chromebook, Google
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