Google brings world's great artworks to you | Adweek Google brings world's great artworks to you | Adweek
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Google brings world's great artworks to you

Google-art-project

Google sure is currying favor with creative agencies lately. It has gotten many shops to do projects showing off its vast array of products and technologies. The latest is a very cool site from WPP's Schematic called Art Project. It's a stunning site that uses Google's Street View, Scholar, Picasa and other products to give visitors a virtual walking tour of 17 museums around the world and 1,000 pieces of art. It's a pretty sweet site that delivers on Google's mission of making the world's information universally accessible. (Of course, whether seeing the world's great art on a computer screen is a decent substitute for seeing it in person is up for debate.) Google's done a bunch of projects in this show-don't-tell mode of marketing, including the Chrome Speed Test (BBH) and The Wilderness Downtown (B-Reel, @radical.media and others).

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