Google and Levi's Unveil a Connected Jean Jacket. See How It Works in Action

The tech giant's Project Jacquard, focused on developing touch-sensitive fabrics, has been publicly working with the storied denim brand for a year now. The concept video for their launch product, Levi's Commuter x Jacquard, slated for beta this fall and to hit shelves more widely in 2017, promises variations on largely familiar functions.

Thanks in part to the conductive thread woven into the jacket's cuff, a cyclist can tap his or her wrist to cue an estimated time of arrival from a mobile device to an earpiece—with eyes fixed on the road the whole time.