Good timing (again) for new Nike Golf spot | Adweek
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Good timing (again) for new Nike Golf spot

Nike did not have a new Rocco Mediate commercial ready to go if he had won the U.S. Open playoff yesterday. But what do you know, it does have this new Tiger Woods spot from Wieden + Kennedy. Narrated by Tiger’s late father, Earl Woods, the ad breaks pretty much zero new ground, but its message about mental toughness, though shopworn, rings fairly true after the events of Sunday and Monday. Mediate, meanwhile, doesn’t have his own Nike ads because he’s sponsored by Callaway, which is enjoying the exposure from Monday’s playoff after a year that’s been rough on its stock price. Via Advertolog.

—Posted by Tim Nudd

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Topics: Golf, Nudd, Tiger Woods
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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