A good neighbor helps OK Go go viral again
What's a band to do when their corporate overlord won't let their videos go viral? Find a new corporate overlord! One of the Internet's favorite foursomes, OK Go, recently announced that fans wouldn't be able to embed the band's YouTube videos because of a profit-sharing deal worked out by record label EMI and Google. But just a month later, the band is back with an incredible new video, directed by James Frost of Zoo Films, that makes Honda's "Cog" look like a middle-school science-fair project. Best of all, bloggers are welcome to share the clip—thanks solely to a sponsorship from State Farm, whose logo gets some screen time at the front and back of the video. It's a surreal turn of events, one that will likely leave State Farm smelling like a rose while the record industry's image continues to sink further into the mud. Hat tip to Kammie Avant.
—Posted by David Griner
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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