Gold'n Plump takes shots at Golden Arches | Adweek Gold'n Plump takes shots at Golden Arches | Adweek
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Gold'n Plump takes shots at Golden Arches

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Consumers who relish any disparagement (implicit or otherwise) of Ronald McDonald will enjoy this new billboard for the Gold’n Plump chicken brand. Something tells me that Gabriel deGrood Bendt of Minneapolis, which created the campaign, won’t be getting any part of the McDonald’s account in this century. Along with other executions in the series, this one makes the point that Gold’n Plump’s chickens are raised by independent farmers in Minnesota and Wisconsin, and not somehow extruded from some hideous factory farm.

—Posted by Mark Dolliver

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