Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
As you may know the Lincoln Fry—purported to look like Abe Lincoln—was the centerpiece of a McDonald’s viral marketing effort that also included ads on the not-so-viral Super Bowl. Anyway, McDonald’s put the Lincoln Fry up for auction on Yahoo!, and it was bought by the classy folks at GoldenPalace.com, the online casino, which, in recent weeks also bought the advertising rights to Shaune Bagwell’s chest (she’s the ex-wife of Jeff Bagwell).
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in