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The last time we checked, it was fine—even legal—to open our mouths and spout an opinion. Why should marketing strategies be held to a different standard, especially if the resulting campaign is based on the truth?
The Simon Property Group, which owns shopping malls throughout North America, produced a print effort featuring the Statue of Liberty and other landmarks with the words, “Very inspiring. Now where’s the mall?” The campaign came out of surveys of tourists who listed shopping as their top vacation pastime.
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