Going after those videogame addicts

Worried that your in-videogame advertising is wasted on a bunch of half-aware slackers? Think again. New research says a good percentage of gamers are white-knuckled addicts who remain glued to the games at the expense of relationships, jobs, hygiene and so on. This so-called “videogame dependency” is said to affect one in eight players. There’s even a treatment program called On-Line Gamers Anonymous, modeled on Alcoholics Anonymous. There may be one small problem, though. While these players will almost certainly notice your ads, they may not get to the store to buy your products.