Go straight to heaven or your money back! | Adweek Go straight to heaven or your money back! | Adweek
Advertisement

Go straight to heaven or your money back!

Rukhnama_smWe’ll be watching the Amazon.com rankings to see whether Turkmenistan’s president-for-life Saparmurat Niyazov has any luck with a bold new sales strategy for his book of philosophical musings. According to a wire-service story, Niyazov (known affectionately or otherwise as Turkmenbashi, which translates as “great leader of all Turkmen”) has promised that anyone who reads the book three times will “go straight to heaven.” The locals already are required to pass a test on their knowledge of the book, titled Rukhnama, in order to get a driver’s license. It’s enough to make you wonder whether Ali G picked the wrong one of the former Soviet ’stans to mock via his Borat Sagdiyev character (aka “Kazakhstan’s sixth most famous man”).

—Posted by Mark Dolliver

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics:
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS