Go to SAIT Polytechnic, then get old and die | Adweek Go to SAIT Polytechnic, then get old and die | Adweek
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Go to SAIT Polytechnic, then get old and die

Aging

I'm not so sure these billboards by Wax Partnership for SAIT Polytechnic do the Canadian college any favors. "Get a career you'll never want to leave" is the tagline, but the approach seems to imply a lack of upward mobility, not to mention evoking thoughts of mortality and death. See a few more ads from the series here. Even if these folks do remain happy in the same jobs for 40 years, they'll probably want to change clothes once in a while. Good lord, will they have to labor like dogs all their lives and never get to retire?! That's my situation at AdFreak, though I do change my shirt weekly, if only to keep HR off my back.

—Posted by David Gianatasio

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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