GM uses online game to promote ethanol | Adweek GM uses online game to promote ethanol | Adweek
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GM uses online game to promote ethanol

Stalkcarrace It’s amazing how quickly public sentiment, and the messages from marketers, can change in the wake of gas prices of more than $3/gallon. Thus, we found this morning that GM is promoting a new online game, the Stalk Car Race, in which consumers can race an ethanol-powered car through a corn field. It’s not much of a game, but we suppose it does help embed the message that some of the company’s vehicles, including the maligned Chevy Tahoe, will run on E85, an ethanol and gas mingled blend.

—Posted by Catharine P. Taylor

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