Global warming hits home in Brazilian PSA | Adweek Global warming hits home in Brazilian PSA | Adweek
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Global warming hits home in Brazilian PSA

Brazilian ad agency Ponto de Criacao put together this environmental PSA, which quietly and skillfully dramatizes the problem of climate change. "When you feel it, it's already too late," says the line at the end. As global-warming PSAs go, it's as good as anything Noah Wylie's done.

—Posted by Tim Nudd

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