Girl Scouts going for more cool, less dorky

Despite the totally hip vests and fashionable shoulder sashes, membership in the Girl Scouts has been steadily falling in the U.S. in recent years. So, last year the Girl Scouts hired Laurel Richie, a former senior partner at Oglivy & Mather, to reinvigorate the G.S. brand, and now she’s bringing the change. The cookies will stay (I know you were all concerned), but merit badges, those once-coveted little circles of poorly embroidered crud, are on their way out, as are the old scout manual, moms as troop leaders for teens, and the outdated worries about keeping scouts off the Web.