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Gillette Paints, Then Shaves, a Giant Grassy Roger Federer

Gillette has gone from grooming to landscaping in England, where it painted, and then shaved, a huge portrait of Roger Federer in a field. The concept of the stunt, which promotes Gillette's Fusion ProGlide razors, was helped along by the company's Facebook community, who obviously enjoyed Federer's trick-shot video from a while back. The whole thing's a bit silly, frankly—a far cry from the recent Derek Jeter billboard in New York City, which shaved the Yankee captain daily. The only upside is that the giant grass-Federer has slightly more personality than the real thing. Anyway, Gillette won't really impress me until they try to shave Larry Charles. Via Copyranter

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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