Gillette Paints, Then Shaves, a Giant Grassy Roger Federer

Gillette has gone from grooming to landscaping in England, where it painted, and then shaved, a huge portrait of Roger Federer in a field. The concept of the stunt, which promotes Gillette's Fusion ProGlide razors, was helped along by the company's Facebook community, who obviously enjoyed Federer's trick-shot video from a while back. The whole thing's a bit silly, frankly—a far cry from the recent Derek Jeter billboard in New York City, which shaved the Yankee captain daily. The only upside is that the giant grass-Federer has slightly more personality than the real thing. Anyway, Gillette won't really impress me until they try to shave Larry Charles. Via Copyranter

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