Gillette asks ladies how they like 'it' shaved

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Here's a not-very-clever, one-note Gillette video in which women talk about how they like "it" shaved—with "it," of course, turning out to be their man's face. The e-mail pitch claims the clip is "similar to the 'Shave Your Balls' campaign that Axe ran a while ago." I think they mean the Axe "Cleans Your Balls" campaign, which by the way was miles better than this (and won a gold Lion at Cannes last month). And let's not confuse either of those with Schick's "Shave

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in