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Giant List Ranks Top Ad-Award Winners of 2011 Big Won's creative rankings for agencies, work, talent

Top 10 agencies for Alternative/Innovative campaigns
1. Jung von Matt Hamburg — 72
2. Serviceplan Munich — 36
3. R/GA New York — 34
4. Crispin Porter Bogusky Boulder — 24
4. Clemenger BBDO Melbourne — 24
6. Publicis Conseil Paris — 23
7. Jung von Matt Hamburg — 19
7. DC Nazca Saatchi Argentina — 19
9. Grabarz+ Partner Hamburg — 18
9. Monumenta Sao Paulo — 18
9. Leo Burnett Melbourne — 18

Top 10 agencies for Integrated campaigns
1. McCann Erickson Bucharest — 45
2. Driga5 New York — 40
3. Leo Burnett Sydney — 33
4. Publicis London — 26
5. Wieden+Kennedy Amsterdam — 25
6. Crispin Porter Bogusky Boulder — 24
6. Jung von Matt Hamburg — 24
8. Wieden+Kennedy Portland — 20
9. Grey Melbourne — 17
10. BBDO New York — 16
10. BBH New York — 16

Top 10 Direct campaigns
1. American Rom — Kandia Dulce — McCann Erickson
    Bucharest — 61
2. The Journal — NZ Ministry of Health — DraftFCB Auckland — 54
3. Yellow Chocolate — Yellow Pages — Colenso BBDO
    Auckland — 48
4. Real Stories — TV NZ — Colenso BBDO Auckland — 43

Top 10 TV campaigns
1. Who killed Deon? — Metropolitan Police — Abbott Mead
    Vickers BBDO London — 44
2. Write the Future — Nike — Wieden + Kennedy Amsterdam — 41
3. See the Person — Scope — Leo Burnett Melbourne — 36
3. After Hours Athlete — Puma — Droga5 New York — 36
5. Tick — Canal+ — BETC Euros RSCG Paris — 33
6. Welcome Back — T-Mobile — Saatchi & Saatchi London — 32
6. Chrome Speed Tests — Google — BBH New York — 32
8. The Gift — Phillips UK — DDB London — 31
8. The Entrance — Heineken — Wieden + Kennedy Amsterdam — 31
10. Premature Pespiration Unilever Axe — Ponce Buenos Aires — 29
10. Always a Woman — John Lewis — Adam & Eve London — 29
10. Translator — VW Tiguan — AlmapBBDO Sao Paulo — 29
10. Miss Chief — Hovis — Dare London — 29

Top 10 print/press campaigns
1. Heaven and Hell — Samsonite — JWT Shanghai — 103
2. Accessories Required — Harvey Nichols — Y&R Dubai — 50
3. Melt, Drought, Flood — Greenpeace — Leo Burnett
    Hong Kong — 35
4. Famous Speeches — Editions Points — Marcel Paris — 35
4. Jet, T-Rex, Wrestler — Pictionary — Ogilvy & Mather
    Kuala Lumpur — 35
6. Movie Flowcharts — Canal+ — BETC Euro RSCG Paris — 26
7. Fiat Ambulance campaign — Fiat — Leo Burnett Sao Paulo — 21
7. Billboard campaign — Billboard — AlmapBBDO Sao Paulo — 21
9. Einstein, Marilyn — Sony — Del Campo Nasca Saatchi
    Buenos Aires — 20
10. Pimple — Breast Cancer — DDB Singapore — 18
10. Baby Inside campaign — Evian — BETC Euro RSCG Paris — 18
10. Swing, Pool, Stairs — VW Drive Safe — DDB Argentina — 18
10. The final ad — WERU — Scolz & Friends Berlin — 18

Top 10 Outdoor and Poster campaigns
1. Decode Jay-Z — Bing — Droga5 New York — 40
2. Heaven and Hell — Samsonite — JWT Shanghai — 40
3. Save the beach hotel — Corona — JWT Madrid — 22
4. Light Wall — BMW — Serviceplan Munich — 21
4. Friendship Machine — Coca-Cola — Ogilvy Argentina — 21
4. Little Accident? — Allsecur — Ogilvy Amsterdam — 21
4. Smelling Salts — Harvey Nichols — Y&R Dubai — 21
4. Little Black Book — Harvey Nichols — Y&R Dubai — 21
4. Defibrillator — Harvey Nichols — Y&R Dubai — 21
4. Big Noses — BGH — Del Campo Nazca Saatchi Buenos Aires — 21

Top 10 Digital campaigns
1. The Wilderness Downtown — Google — @radical.media
    New York — 50
2. Wall of Fame — Edding — kempertrautmann Hamburg — 49
3. Uniqlo Lucky Line — Uniqlo — Dentsu Tokyo — 48
4. Old Spice Response campaign — Old Spice — Wieden + Kennedy
    Portland — 46
5. Sour/Mirror — Zenith Japan — Masashi Qanta Hiroki Tokyo — 29
5. Lullabies — IKEA — Forsman & Bodenfors Gothenburg — 29
7. Write the Future — Nike — Wieden + Kennedy Amsterdam — 28
8. Pay with a Tweet — Innovative Thunder — R/GA New York — 26
8. Small Business Saturday — Amex — Crispin Porter Bogusky
    Boulder — 26
10. Have a Camper Day — Camper — Herraiz Soto Barcelona — 25
10. Save as WWF — WWF — Jung von Matt Hamburg — 25

Top 10 Integrated campaigns
1. Decode Jay-Z — Bing — Droga5 New York — 40
2. American Rom — Kandia Dulce — McCann Erickson
    Bucharest — 35
3. Write the Future — Nike — Wieden + Kennedy Amsterdam — 25
4. Water Mark — Bundaberg — Leo Burnett Sydney — 19
4. Concert Milk — Dortmund Concert Hall – Jing von Matt
    Hamburg — 19
6. The Ripple Effect — T.A.C. — Grey Melbourne — 17
7. The Megane Experiment — Renault — Publicis London — 14
7. Photochains — Canon Australia — Leo Burnett Sydney — 14
9. Yellow Chocolate — Yellow — Colenso BBDO Auckland — 13
10. Pizza Turnaround — Domino’s — Crispin Porter Bogusky
    Boulder — 12
10. 12 Second Strip — Renault — Publicis London — 12
10. Replay 2 — Gatorade — TBWA Chiat Day LA — 12
10. Watson — IBM — Ogilvy New York — 12
10. Ready to Work — Levi’s — Wieden + Kennedy Portland — 12

Top Chief Creative Officers
1. David Lubars — BBDO — 387
2. Shahir Zag — Y&R Dubai — 262
3. Alexander Schill — Serviceplan Munich — 261
4. Olivier Altmann — Publicis Conseil — 218
5. Marcello Serpa — AlmapBBDO Sao Paulo — 194
6. Neil Johnson — DDB Singapore — 149
7. Sir John Hegarty — BBH — 130
8. James McGrath — Clemenger BBDO Melbourne — 124
9. Andrew Essex — Droiga5 New York — 124
10. Susan Credle — Leo Burnett Chicago — 110

Top Executive Creative Directors
1. Nick Worthington — Colenso BBDO Auckland — 303
2. Paul Brazier — Abbott Mead Bickers BBDO — 288
3. Greg Hahn — BBDO New York — 221
4. Ant Keogh — Clemenger BBDO Melbourne — 215
5. Ralf Heuel — Grabarz + Partner — 193
6. Mark Fitzloff — Wieden + Kennedy Portland — 176
7. James Mok — DraftFCB Auckland — 173
8. Mariano Serkin — Del Campo Nazca Saatchi — 172
8. Maxi Itzkoff — Del Campo Nazca Saatchi — 172
10. Ian Reichenthal — Y&R New York — 165

Top Copywriters
1. Shahir Zag — Y&R Dubai — 237
2. Marc Wong — JWT Shanghai — 154
3. Eric Kallmann — Wieden + Kennedy Portland — 140
4. Craig Allen — Wieden + Kennedy Portland — 138
5. Freddie Powell — Wieden + Kennedy Amsterdam — 136
6. Stuart Harkness — Wieden + Kennedy Amsterdam — 130
7. Spencer Lavellee — Droga5 New York — 124
7. Adam Noel — Droga5 New York — 124
9. Mark Lewis — BBH London — 120
10. Florin Florea — McCann Erickson Bucharest — 120

Top Art Directors
1. Shahir Zag — Y&R Dubai — 197
2. Komal Bedi Sohal — Y&R Dubai — 159
3. Ignacio Ferioli — Del Campo Nazca Saatchi — 158
4. Ionut Cojocaru — McCann Erickson Bucharest — 155
5. Surachai Puthikulangkura JWT Shanghai — 154
5. Danny Li — JWT Shanghai — 154
5. Haoxi Lv — JWT Shanghai — 154
5. Rojana Chuasakul — JWT Shanghai — 154
5. Hattie Cheng — JWT Shanghai — 154
10. Freddie Powell — Wieden + Kennedy Amsterdam — 150

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