Getting in bed with 1-800-Mattress

How’s this for a direct, to-the-point ad pitch: Buy our mattresses and have great sex! In so many words, that’s the message of new 1-800-Mattress ads in New York. Billboards near the company’s Long Island City showroom feature headlines like, “Satisfaction guaranteed,” “We’re great in bed!” and “Sleep with us.” Quite a departure from the company’s rapid-fire direct response TV and radio ads, in which the announcers are so busy rattling off brand-name mattresses and the phone number that people are about as engaged as they are listening to the potential side effects in a prescription-drug ad.