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UXB’s commercial for Cleatskins, a product that converts cleats to street shoes, scores in more ways than one. The lighting, design and direction perfectly evoke and skewer so many macho and tiresome jock-ad cliches. And the pompous faux-Nike soundtrack really seals the deal. When that muscle-bound bruiser goes crashing to the floor, I laugh like only a vindictive, oft-wedgied nerd who still holds a grudge from high school can. Think I’ll hit replay right now.
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