Get Your Marriage Off on the Wrong Foot With Miracle Whip

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Miracle Whip, probably the least romantic substance ever conjured by man or beast, is nonetheless trying to gauge its effect on relationships with its "Not for Every Relationship" contest. The first video runs about 30 seconds too long and features the Mac/PC pairing of a priest and a lawyer explaining the rules for entrants. The other videos (after the jump) are reaction shots of couples who can't agree on Miracle Whip. The brand wants couples to submit their own videos about how Miracle Whip brought them together, or tore them asunder.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in