Get Your Marriage Off on the Wrong Foot With Miracle Whip | Adweek Get Your Marriage Off on the Wrong Foot With Miracle Whip | Adweek
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Get Your Marriage Off on the Wrong Foot With Miracle Whip

Miracle Whip, probably the least romantic substance ever conjured by man or beast, is nonetheless trying to gauge its effect on relationships with its "Not for Every Relationship" contest. The first video runs about 30 seconds too long and features the Mac/PC pairing of a priest and a lawyer explaining the rules for entrants. The other videos (after the jump) are reaction shots of couples who can't agree on Miracle Whip. The brand wants couples to submit their own videos about how Miracle Whip brought them together, or tore them asunder. The winner gets $25,000—to fund their "wedding or divorce."







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