Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
When was the last time you saw a movie studio focus its social media efforts for a new release around LinkedIn?
20th Century Fox, with help from Trailer Park, embraces the career-focused network in a contest around Taken 3, through which you could win a personalized video endorsement from Liam Neeson.
If you don't remember the scene in the first Taken when Brian Mills (Liam Neeson) brags about his "particular set of skills" to his daughter's kidnappers, you should know it's become a sort of catchphrase for the series.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in