GE's do-it-yourself hologram is electrifying | Adweek
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GE's do-it-yourself hologram is electrifying

Here's a really stellar bit of creativity that might have gotten overlooked amid the frenzy of Super Bowl ad gimmicks. To promote its "Smart Grid technology," GE created a sort of Webcam hologram. Just follow these instructions to make your own "augmented reality," as seen above. (You'll need a printer, Webcam and microphone.) I just dare you to show this trick to co-workers without blowing their fragile minds. Oh, and the Smart Grid Web site's pretty slick, too. Thanks to Gregory Ng for pointing this out.

—Posted by David Griner

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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