Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Unlike recent graphic PSAs on various topics, the German ad below by Heyman Brand de Gelmini, for the Stop FGM Now coalition, quietly derives its impact by contrasting the near-faultless features of model Manon von Gerkan with the unexpected voiceover message that she'd be perfect … if her clitoris were cut out. Whoa! You don't hear that sort of thing every day. And it's hard not to sit up and take notice. Still, I wonder if this approach is best.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in