Gelato brand back to its blasphemous ways
Antonio Federici, the world's most blasphemous ice cream, is in trouble again with the U.K.'s Ad Standards Authority. Having had its 2009 ad with an amorous nun and priest banned by the ASA, Federici has returned this year with two similar ads—one with a pregnant nun, and another with two male priests gearing up to smooch. (See the full ads after the jump.) Of course, these have also banned. The ad with the nun uses the line "Immaculately conceived" and shows Sister very expectantly digging into a tub of gelato. Sure, that'll rile some true believers, but imagine how offensive it would've been if her cravings included pickles. As for the priests ad, a similarly sacrilegious Bjorn Borg clothing spot from 2008 was way more entertaining. In that one, two men of the cloth got married. Antonio Federici was probably served at their immaculate reception.
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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