Geico's Kash rears his ugly head once again | Adweek Geico's Kash rears his ugly head once again | Adweek
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Geico's Kash rears his ugly head once again

Geico's much-maligned inanimate wad of bills, known as "Kash," returns in these two new spots by The Martin Agency. In the ad above, the banknotes briefly flutter in the breeze. That's pretty much the highlight of the action here. To his credit, though, the guy who plays the stereotype hick rancher really does seem inbred. The gecko is also back in some more palatable offerings. Maybe the lizard could eat or burn or tear "Kash" to shreds in a Japanese monster-movie style "Gecko vs. Kash" commercial. "Cavemen vs. Kash" would also be fine. Just as long as there's no Kash back.

—Posted by David Gianatasio

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