Geico's Kash pops up everywhere uninvited | Adweek Geico's Kash pops up everywhere uninvited | Adweek
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Geico's Kash pops up everywhere uninvited

Burger King is all proud about the creepiness of its commercials, but I think Geico's Kash spots are equally unsettling. In a new round of ads from The Martin Agency, the inanimate wad of money (which represents the savings people could be enjoying with Geico) really gets around. The googly-eyed pile of banknotes unexpectedly pops up at a late-night diner, a library and a gas station. The guy vacuuming his car with the big hose seems a tad too intrigued, perhaps fantasizing about a night spent sleeping atop a pile of money. Hey, it sure beats a nocturnal visit from the King.

—Posted by David Gianatasio

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