Geico's Kash now just acting like a dickwad | Adweek Geico's Kash now just acting like a dickwad | Adweek
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Geico's Kash now just acting like a dickwad

Kash-shoe-polish

Geico's googly-eyed wad of bills, who goes by the name Kash, used to just sit around quietly judging you (and emitting a remake of Rockwell's "Somebody's Watching Me") for wasting money on other insurers. Now, it's actively screwing with people. In a couple of new spots, Kash is seen playing practical jokes on the Hillstrand brothers—captains of the Time Bandit ship on Deadliest Catch. Check out a second prank spot after the jump, along with a third ad in which one of the Geico cavemen overpacks for his trip as a greenhorn deckhand on the crab boat.

—Posted by Tim Nudd


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