In a move that ranks among the gravest misuses of social media of all time, Kash, the unspeaking, inanimate, googly-eyed wad of bank notes who stumps for Geico, has opened a Twitter account. He's being typically tight-lipped, as there's just one Tweet so far, from Feb. 13: "Who likes saving money?" Well, it figures he'd tow the company line. God, is Twitter about nothing more than marketing and self-promotion? It used to be ever so slightly less about those things, and those are the days I long for! The roll of bills has 128 followers, all of whom need to get lives. Except @AdFreak, of course. We're keeping an eye on Kash for purely professional reasons.

—Posted by David Gianatasio