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The gecko is down, but he’s not quite out

Gecko He doesn’t have his own sitcom in development, but Geico’s gecko does have a couple of new commercials out—see them here and here. He avoids directly addressing the fact that he is yesterday’s news, but he does admit to feeling a lot of pressure these days when shooting the ads. Meanwhile, in caveman news, Slate’s Seth Stevenson this week got around to wondering if the caveman sitcom has a chance of succeeding.

—Posted by Tim Nudd

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Topics: Geico, Martin Agency
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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