Gay TV Grows Jealous of Cell Phone in Swedish Xperia Ad

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This Swedish ad for the Sony Ericsson Xperia by agency Storåkers McCann is loaded to the gunwales with innuendo, although some of the television’s jealousy is misplaced — there’s no way that guy is watching the big game (soccer, handball OR hockey) with his buddies on a phone. And as for its misgivings about its owner “playing with that thing again,” surely every TV has felt that way at one time or another. Maybe we'd all spend a bit more time renewing our vows with the television if it showed anything besides reality dreck, cop procedurals and overscripted award shows.

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