Gates and Seinfeld want to be regular guys

Those who keep panning Microsoft’s Jerry Seinfeld-Bill Gates campaign will soon be eating crow. (A subject I know something about, thank you A-Rod for a half-assed effort all year.) Sure, there’s much one could dislike about the initiative: Seinfeld, Gates, Microsoft, Crispin Porter + Bogusky. And yet these elements, deadly on their own, somehow fuse into a pleasingly goofy whole. It’s tough to turn away, and the buzz keeps building. This latest (nearly five-minute!) installment, posted above, finds the guys slumming in suburbia to learn how it feels to be average Joes.