Gary Coleman's love-hate life in advertising


You had to feel bad for Gary Coleman when he was reduced to shilling for in 2007. The companies that hired the former child star toward the end of his life didn't have much respect for him, and Coleman, after years of financial struggle and brushes with the law, couldn't afford much for himself. Still, it was advertising that gave Coleman his early break, with his Chicagoland spots for Harris Bank first introducing viewers to the lovable kid who would become Arnold Jackson on Diff'rent Strokes. That character made him famous, and "What'choo talkin' 'bout, Willis?" was the "Where's the beef?" of '80s sitcoms. But despite his success, he had chronic financial woes, not all of his own making (his parents and former manager ripped him off), and was forced to return to advertising on a level that was beneath him (yes, even at 4-foot-8). The CashCall ads proved Coleman could laugh at himself, but it was pained laughter. That pain has now been eased. Gary Coleman died today at age 42.

—Posted by Tim Nudd

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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