Gap not really getting us in a holiday mood
Holiday sales are projected to be way off this year, but Gap makes things worse with a yuletide Web video campaign called Merry Mix It. We get "unexpected" combinations of celebrities performing carols and such. In one clip, Jason Biggs, Romany Malco and Freddy Rodriguez deliver a rendition of "We 3 Kingz" (their "hip" spelling) by jamming on bellz (my not-so-hilarious riposte). I tried telling myself that Gap was attempting a "so-bad-it's-good" effect, but they clearly intend these spots to be taken seriously. Worst of all: the clothes. It's like a Rankin-Bass special exploded. And yes, I'm a big Scrooge—but who dresses like this? Ultimately, Gap might have accomplished what even Mariah Carey's holiday album failed to do: They murdered Christmas. Thanks, Gap!
—Posted by David Gianatasio
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