Gap holiday commercial has Common touch | Adweek Gap holiday commercial has Common touch | Adweek
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Gap holiday commercial has Common touch

Commongapad So Gap unveiled its new holiday ad yesterday, but there’s not a Christmas tree (or even red or green) in sight. Instead, it’s a rap performed by Common, which is very much in the peace, love and grooviness vein, and sells the Gap hoodie as much as anything. It’s quite watchable, especially compared with that excruciating Audrey Hepburn-AC/DC debacle (not that I have an opinion on that ad or anything). To see this new spot, far as I can tell, you have to go to the Gap site. So far, it’s not posted on YouTube. There’s also a print campaign featuring various and sundry celebrities, but so far, not Baby Jake.

—Posted by Catharine P. Taylor

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