Gaming ... the next major sport?

I suppose this is all inevitable, but gaming is taking on many aspects of more established professional sports. I came across two sponsporship stories this morning—one touting Scion’s sponsorship of Major League Gaming (note the Major League Baseball-like logo), and another talking about Microsoft’s sponsorship through 2008 of the World Cyber Games. In the Scion release, an MLG exec says, “ … we’re looking forward to building what we believe will ultimately become the next major league sport in America.”